You are in Northline — a nine-person agency, mid-week. Change anything. Accept a draft or send it back.

There are 4 drafts on the desk. Open one. Tell the desk who should own it.

90 days

What must be true in 90 days. Three to seven. One owner each. Misses carry forward — they do not reset clean.

Q3 2026

70% of revenue on retainers

At risk

Three retainers signed or expanded. Atlas must convert or leave.

OwnerStatusProgress 44%

Q3 2026

On track

Nobody over 90. Nobody sitting. Priya owns the board.

OwnerStatusProgress 71%

Q3 2026

Off track

Two clients, $38k. Jonah owns the call. Maya owns the pause-work trigger.

OwnerStatusProgress 22%

Q3 2026

Off track

Priya is doing two jobs. Role is scoped. Pipeline is thin.

OwnerStatusProgress 15%