You are in Northline — a nine-person agency, mid-week. Change anything. Accept a draft or send it back.

Start my company

There are 4 drafts on the desk. Open one. Tell the desk who should own it.

Open the desk
Weekroom

Close the week

Finish the list. Keep what still matters. Then go home.

Pulse

Will we hit the quarter?

No writes itself onto the issue list.

Open to-dos

  • Send Atlas a 48-hour traffic plan or a pause notice

    Wren Cole

  • Call Meridian AP before noon Thursday

    Jonah Hale

Last recap

Week of last meeting · Northline
Rated 7/10

Numbers off goal
• Lead response hours: 4h (goal 4h) — recovered

Decisions
• Kill the lunch-and-learn — Jonah ships a 12-minute note Friday.

Still open
• Atlas traffic owner
• Meridian AP
Mail it out

Q3 2026 — keep, kill, rewrite

Priorities that miss the quarter should show the miss, not silently reset.

  • 70% of revenue on retainers

    Maya Chen · at risk · 44%

  • Utilization between 68 and 75%

    Priya Shah · on track · 71%

  • Collect everything older than 21 days

    Jonah Hale · off track · 22%

  • Hire a producer before October

    Priya Shah · off track · 15%

Put the meeting on the calendar

Pick the day you will keep. We sell Monday — numbers in, then 60 minutes. Change it if you must.